How Introjection Shapes Modern Identity and Self-Doubt
Social media and marketing flood you with messages about who you should be, what you should want, and how success should look. Over time, these beliefs become so familiar you mistake them for your own. This article explores introjection—the unconscious adoption of external standards—and how it drives anxiety, burnout, and disconnection. It offers practical tools and therapeutic approaches to help you recognise these borrowed beliefs, rebuild self-trust, and reconnect with your authentic self.