We’re conditioned to seek answers externally—through podcasts, mentors, achievements, approval—but person-centred therapy works differently. It trusts that beneath the noise of external voices and junk values, you carry the wisdom you’re seeking. The journey inward isn’t easy, but it’s where real clarity lives.
Social media and marketing flood you with messages about who you should be, what you should want, and how success should look. Over time, these beliefs become so familiar you mistake them for your own. This article explores introjection—the unconscious adoption of external standards—and how it drives anxiety, burnout, and disconnection. It offers practical tools and therapeutic approaches to help you recognise these borrowed beliefs, rebuild self-trust, and reconnect with your authentic self.